Australia has extensive intellectual property laws that can protect the branding and ideas associated with most business ventures.
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Go Forth and Build Brands in China
By Mark Schaub, Sun Liang, Wang Ni and Melanie Stoeckert King and Wood Mallesons’ Corporate Group
On 17 December 2012 the Chinese Ministry of Commerce (“MOFCOM”) promulgated the Guiding Opinions on Promoting Brand Consumption in China (the “Opinions”). The Opinions are not particularly interesting for what they do but for what they signal as to MOFCOM’s attitude towards brands, and in particular the importance placed upon the building and developing of Chinese brands.
The main concepts embodied in the Opinions are as follows:
Brands Matter
It is clear on a number of fronts, that the Chinese authorities are not content with China being relegated to producing for foreign brand owners or for producing no-name brand products.
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