Enforcing Intellectual Property Rights in the Next Internet Era

King & Wood's Intellectual Property Group

In recent years, the world has witnessed several milestone events signaling the arrival of a new generation of global internet companies. Apart from the much-hyped dawn of social media, there is a much broader trend taking place, one that has outgrown the traditional boundaries of the tech sector itself. “In short,” as Marc Andreessen wrote in a recent Wall Street Journal column, “software is eating the world.” As corresponding developments are happening in China, this new era has caused and will continue to cause dramatic implications on the monitoring and enforcement of intellectual property rights in the country.

In the United States, consider the examples that Andreessen cites in his article. With the fall of Borders earlier this year, Amazon is now the largest bookseller in the US; but through the power of software, Amazon is beginning to emerge as a threat to the traditional retail industry. The most dominant and rapidly growing distributors of music, movies, and television programming are companies like Netflix and Apple (through its iTunes service), both of which sell and stream their content entirely online. The world’s fastest growing telecom company is Skype (purchased by Microsoft earlier this year). The fastest-growing recruiting company? The newly-listed LinkedIn. Even the multi-billion dollar gaming industry is being taken over by online gaming providers such as Zynga and leaving behind traditional hardware manufacturers such as Sony and Nintendo.

Parallel developments are also taking place in China, where the social, political, and regulatory landscape have made the domestic internet sector notoriously difficult to penetrate for foreign players. Fast-growing consumer e-commerce websites such as Alibaba’s Taobao and 360buy.com are squeezing the market share of traditional brick and mortar retail businesses. Online video providers such as Youku.com and Tudou are beginning to partner with media production companies such as Time Warner and Disney to provide paid video-on-demand services.

As the retail industry begins to migrate online and the prospects of e-commerce have become more lucrative for small businesses, the online sales of counterfeit goods have also spiked in recent years. Likewise, the more primitive methods of copying DVDs or sharing media through the web are now giving way to streaming media websites that often contain copyrighted movies or television programming. The result is that the battle between intellectual property infringers and enforcement efforts to contain them is increasingly taking place online and within the bounds of software platforms operated by third parties such as Taobao and Youku.

Rather than employing litigation tactics or notifying the authorities, shutting down a retail operation for counterfeit goods now often involves notifying consumer-to-consumer or business-to-consumer software platforms of the infringing activities. Similarly, rather than seeking to destroy countless DVD copies of copyrighted content, removing infringing media from mass distribution involves corresponding with online video-sharing platforms. In both cases above, the platform provider risks exposure to secondary liability if it is notified of infringing content and fails to make sufficient efforts to remove such content or accounts.

Thus, as infringement activities become consolidated onto online software platforms, whether these activities be the sale of counterfeit goods on an e-commerce site or the distribution of a copyrighted content on an online video site, the methods of monitoring and controlling intellectual property infringement are changing.

The traditional view of the IT sector is that the internet has transformed the way we obtain, process, and communicate information, whether that information is in the form of a study in an academic journal or the latest status update from a friend on Facebook or Renren. However, in this new world of software-dominated companies, the internet is not only a means of manipulating information, but a means of providing consumer goods, entertainment,  and services (the list goes on). How this will continue to shape the future of intellectual property enforcement in China remains to be seen.

(Contributed by Peter P. Li)

Copyright, a Drawn Sword towards Bad Faith Trademark Registration

By King & Wood's Intellectual Property Group

Pursuant to the judicial interpretations enacted by the Supreme People's Court of China in February 2008, if a prior registered trademark owner files an infringement lawsuit against the use of a latter registered trademark, courts will refuse to accept the case. The prior trademark registrant must first initiate a trademark dispute action with the China Trademark Review and Adjudication Board (TRAB) to invalidate the latter registered trademark. The are various reasons that may prevent the latter registered trademark from being invalidated within a short period of time, making it difficult for the prior registrant to prevent continued infringement by the latter mark in a timely manner.

However, before the filing date of the registered infringing trademark, if the owner has obtained other rights, such as copyright, trade name rights, rights of portrait, individual's naming rights, design patent rights, etc. to the mark, based on such prior rights, an infringement lawsuit can still proceed against the latter registered infringing mark. Thus, the owner may be able to prevent further infringement of its mark without being subject to the delays involved in the TRAB process.

In recent years, courts across China have issued several judgments supporting prior copyright owners' infringement claims against latter registered trademarks. For example, in January 2007, Coach Inc. ("Coach") brought a copyright infringement lawsuit against Guangzhou Huani Co. Ltd. and other 3 companies and individuals who produced or sold bags, purses, and other items bearing Huani's registered trademark seen here: No. 1927601, which was found to be a bad faith imitation of Coach's famous trademark and artistic work seen here: . To prove its prior copyright, Coach provided magazine advertisements for the same goods bearing the trademark and artistic work above, which they launched in the US, Hong Kong and Mainland China, as well as the copyright registration certificate issued by China Copyright Protection Center (CCPC) with the creation date of the work. Coach also submitted punitive decisions issued by Administrations for Industry and Commerce ("AICs") relating to the defendant producing counterfeits of Coach products and the defendant's misleading promotional websites, so as to prove bad faith. In the end, the court agreed with Coach's view and ordered the defendant to stop using its latter registered trademark because it infringed upon Coach's prior copyright. The defendant was also ordered to pay RMB300,000 in compensation to the plaintiff.(Written by Hua Yang, Connie Zhuang and Yuexin Xiao)

著作权,对抗恶意注册商标的一把利剑

金杜律师事务所知识产权

根据中国大陆最高人民法院于2008年2月作出的生效司法解释,依据在先注册商标对在后注册商标的使用提起商标侵权诉讼的,法院不予受理,在先权利人应首先向商标评审委员会请求撤销在后申请的注册商标。这种情况导致权利人在基于各种原因无法及时撤销在后注册的侵权商标的情况下,很难制止其使用。

但是,如果在侵权注册商标的申请日之前,权利人对相同、近似商标享有其他种类的在先民事权利,比如,著作权、企业字号权、肖像权、姓名权、外观设计专利权等,权利人可依据该在先权利对侵权注册商标的使用直接提出侵权之诉,同样可达到制止后者使用的目的。

我们注意到,近几来,全国各地法院已作出多个支持依据在先著作权对抗在后侵权注册商标使用的生效判决。比如,2007年1月,(美国)科奇公司(COACH INC.)对广州华尼有限公司等四家企业和个人生产、销售使用模仿其著名的商标和美术作品、在中国大陆获准注册的第1927601号商标的手袋、钱包的行为提起著作权侵权之诉。为证明其享有在先著作权,科奇公司提供了其在美国、香港以及中国大陆杂志上发布的载有其商标和美术作品的相同商品广告,以及中国版权保护中心出具的载明其创作时间的著作权登记证书等。科奇公司还提交了被告曾因生产假冒科奇公司商标的侵权品被工商局查处的相关材料、误导性的宣传网页等证明被告的侵权恶意。最终,科奇公司的主张得到了法院的支持,被告对其注册商标的使用被认定侵犯科奇公司的在先著作权,并被判令停止使用,赔偿原告30万元人民币的损失。(作者:杨华/庄严/肖越心)

China's e-Book and Digital Reader Markets Grow, while Legal and Technological Protections of Copyright Provide a Welcome Assist

By Richard  Wigley of King & Wood's Intellectual Property Group

As much as one may love to sit down with a nice hardcover book from one's favorite author, those days are changing, like much else in our lives in the digital age. The transition from obtaining information via traditional books to digital readers is growing around the world. It is estimated by DisplaySearch that the number of digital readers in China had grown to "3 million in 2010, which [] account[ed] for 2% of the global market." 1 Aside from the current market leader globally, the Amazon Kindle, numerous Chinese manufacturers have also entered this marketplace with competing products, 2 including many "shanzhai" or imitation products. 3 It is indeed a market with promise, even more so when one considers that with over 400 million internet users in China4 and well over 200 million users in China accessing the internet via mobile phones,5 the means to access e-books via various devices will only continue to grow.

In this promising market, however, a continuing and growing problem exists---how to protect the copyright in all those e-books being downloaded? China Daily reporter, Doris Li, notes that "[i]t is reported that over 80% of the publishing houses in China utilize their platform to publish e-books, with more than 60,000 types of e-books…"6 However, there are often issues with the validity of the copyright on these e-books as noted by Zhong Hongbo, Executive Deputy Director-General, China Written Works Copyright Society, where he recently stated that "[r]egular e-reader makers should seek authorization from publishers, but such authorization is often flawed. Surveys showed that only 20% of publishers own digital copyrights." 7 The trend toward e-books cannot be denied – or stopped—so in order to avoid endless copyright disputes and to allow copyright owners to rightfully monetize their copyrights, some solutions must be developed. In the case of e-books in China, it would appear that solutions based on both the legal system and technology solutions are quickly being developed.

In its recent "Opinions of the General Administration of Press and Publication [hereinafter referred to as GAAP] on Developing the E-book Industry" (hereinafter referred to as the "Opinions"), the GAPP made clear that the P.R.C. government sees the potential of said "E-book Industry" and has outlined steps to be taken to oversee it accordingly. 8 It is clear from Article 14 of the Opinions that e-books are subject to "Administrative Regulations on Publication, Administrative Provisions on Publications of E-publications, Tentative Administrative Provisions on Publication through Online and Administrative Provisions on the Publication Market and other regulatory documents".9  Article 14 further states that

"[e]nterprises engaging in the original content formation of E-book, editing and publishing and operation of E-book content resource delivery platform shall be subject to approval and administration as publishers of E-publication and online publishing entities; distribution enterprises engaging in digital conversion of publication contents, editing and processing and implantation of chips shall be subject to approval and administration as E-publication replication entities; distribution enterprises engaging in the general distribution, wholesale or retail of E-book shall be subject to approval and administration as E-publication distribution entities; and enterprises engaging in import of E-book shall be subject to approval and administration as E-publication import entities" .10

As with the traditional publishing industry in China, the GAPP provides guidelines for the nascent e-book industry in China and is developing a relevant administrative legal framework, as referenced above. In addition to the rules and regulations of GAPP, e-books can often qualify as copyright works and, as such, can often be protected in China under the Copyright Law of the P.R.C. and, specific to online transmissions of e-books, the "Regulations for the Protection of the Right of Communication through Information Network". Though this administrative and legal framework exists, much work still needs to be done to protect the copyright of e-books in China.

As noted in Article 17 of the Outline, however, in recognition of a need for improved copyright protection for e-books, "[t]he National Strategic Outline for Intellectual Property Protection shall be implemented to step up copyright protection and establishment of a scientific and rational system for the authorized use of digital work copyright under new technology conditions shall be explored so as to crack down on tort and piracy and safeguard the legal interests of all sides".11 A clear goal of GAPP is that "illegal publication activities will be curbed in accordance with the law, so as to build up a healthy and orderly E-book market." 12 If disputes should arise regarding copyright of e-books in China, aside from possible civil action via P.R.C. courts, administrative action could possibly be pursued through the National Copyright Administration, GAAP or relevant administrative agency and disputes could also often be resolved though working with the relevant collective administrative agency, such as the China Written Works Copyright Society, specific to written works such as e-books. In addition to an administrative and legal framework to protect copyright in e-books, technology and the e-book marketplace will play key roles as well.

In regards to technology helping make the e-book more viable in China, two key areas of concern are content security and identification of copyright. In the digital world, digital rights management ("DRM") technologies have provided content owners with a certain degree of intellectual property protection. The idea that one could digitally "lock" one's content and protect one's content from digital piracy has, however, long since proven a partial solution. Time and time again, secure DRM systems have been "hacked" as it were, rendering the content prone to piracy. This is not to say that such DRM systems don’t add value as security measures (they certainly can, if implemented properly), but rather that they cannot ensure total content security and are, in certain cases, not well-received by users.

A digital solution which could offer e-book copyright owners additional assistance in China regarding the identification and verification of copyright is the newly-introduced digital copyright identifier (DCI), offered by the Copyright Protection Center of China (the "Center"). 13 Having this central repository for these digital identifiers will "enable the automatic online verification of copyrights' use and the usages legality when used in concert with additional technology"14 , according by Xu Chuanxiang, technical consultant of the Center. Having such a capability in place would certainly help improve digital rights management of e-books in China, as well as improve protection of the associated copyrights.

As in the case of Apple's iTunes platform which ultimately removed its DRM15 in response to user tastes, the market ultimately drives the technologies in the digital world. The value of having an established legal framework and various technical solutions to support e-book copyright, however, cannot be underestimated and it would appear that progress is being made on both fronts in China.

This publication is for informational purposes only and it does not in any way constitute a legal opinion.


1. Doris Li (translated by Jenny Liang) China Daily, “Terminal: who will succeed on the beachhead”, August 25, 2010, found at http://ipr.chinadaily.com.cn/2010-08/25/content_11718421.htm (last visited on February 12, 2011).

2. Ibid.

3. Annie Zhang, China Daily, “Shanzhai gets lost in e-book market”, China Daily, August 25, 2010, found at http://ipr.chinadaily.com.cn/2010-08/25/content_11718420.htm (last visited on February 12, 2011).

4. Internet World Stats citing CNNIC, “China Internet Usage Stats and Population Report”, found at http://www.internetworldstats.com/asia/cn.htm (last visited on February 12, 2011).

5. mobiThinking, “Global Mobile Stats 2011”, found at http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats (last visited on February 12, 2011).

6. Supra at 1

7. Kevin Nie, China Daily, “Establish the Authentication Mechanism of Digital Copyright”, China Daily, August 25, 2010, found at http://ipr.chinadaily.com.cn/2010-08/25/content_11718425.htm (last visited on February 12, 2011).

8. General Administration of Press and Publication of the P.R.C., “Opinions of the General Administration of Press and Publication on Developing the E-book Industry”, promulgated and effective on October 9, 2010.

9. Ibid at Art. 14.

10. Ibid.

11. Ibid at Art. 17.

12. Ibid.

13. Chen Xin, China Daily, “New System to Ensure Copyright Protection”, China Daily, January 7, 2011, pg. 3.

14. Ibid.

15. Brad Stone, New York Times, “Want to copy iTunes music? Go ahead, Apples says.” New York Times, January 6, 2009, found at http://www.nytimes.com/2009/01/07/technology/companies/07apple.html?_r=1 (last visited February 12, 2011).

China's Online Video Providers struck by PRC Copyright Enforcement and a shifting Market are forced to transform.

By Richard  Wigley of King & Wood's Intellectual Property Group

Hollywood and Hong Kong film studios have long struggled to monetize their content in China. Though revenues from traditional movie theaters are growing rapidly, the real action may be found in the online market, where Chinese youth prefer to obtain their entertainment (i.e. film and television programming). How then can a content owner best take advantage of this rapid movement to online viewing in today's China?

China has a well-established legal regime for enforcing copyright, but online infringement rates in the P.R.C. have been high since the advent of the Internet. Online copyright violations "made up about 50 percent of all copyright cases in 2009" in the P.R.C.1 While a natural reaction would be for the content owners to bring legal action against infringers, it can be seen from the experience of media companies in their court battles against unauthorized downloads of music in China, intellectual property ("IP") enforcement action, in and of itself, would not likely provide substantial opportunities to monetize content. Thankfully, for content owners, IP enforcement efforts in China are being nicely complemented by the best solution of all----market forces.

Recent efforts by the National Copyright Administration ("NCA") to identify and, if necessary, punish online copyright infringers related to pirated video works have shown the potential for meaningful results, with a number of links to pirated works already having been deleted.2 The ongoing program targets the top 18 Chinese video websites and will "review and supervise the legitimacy of the 50 most viewed films and the 50 most viewed TV series on each major website".3 The NCA highlights its efforts in combating online piracy, citing, specifically, its efforts in having pirated content removed and, if necessary, to take efforts to suspend operations of infringing websites.4

While the above action by the NCA is laudable and it proves that the NCA is a useful ally in the fight against online piracy, market forces are actually playing a very significant role in moving the online video world in China towards legitimacy. For instance, the NCA cites the fact that "70 percent of Korean TV dramas … have had authorization from the copyright owners".5 In a world where online piracy rates exceed 80%, why would Korean TV dramas prove the exception? The answer may be that, in addition to improved copyright enforcement, major providers of online video in China have embraced legitimate licensing of content as a viable business model. Popular Chinese online video site, Youku.com, has signed licensing deals with Korean televisions stations which, as per Youku.com, make it "China's largest platform for Korean television shows, which are enormously popular with China's online video viewers".6 The reason that only 30% of Korean TV programs are pirated online has, no doubt, something to do with the efforts of Chinese governmental agencies, such as the NCA, in improving copyright enforcement on the Internet and, equally if not more importantly, to Chinese online video providers embracing the licensing and subsequent distribution of content as a viable business model.

It has been estimated by iResearch that the market for advertising alone on online video websites in China was "approximately $346 million [in 2010], up from $83 million in 2008".7 It is clear that the online video market in China is now a viable business proposition and offers great potential for the future. Beyond today's model for monetization of online video in China, which is largely based on advertising revenues, there is a new and potentially huge market for paid downloads/streams of desirable content. In December of 2010, Youku.com began streaming the movie, "Inception", at a cost to users of 50 RMB (approximately 75 U.S. cents), based upon a licensing deal between Youku.com and Warner Bros.8 Online ad revenues and, now, revenues from downloads, provide good news to content owners, as the profit potential of the online movie and television market in China may finally be realized by not just overseas media companies from Hollywood, Hong Kong, and Korea, but also by media companies in mainland China.

Sites focused on online video, such as the afore-mentioned Youku.com and others, such as Tudou.com, are among the most visited websites in the world. Online web traffic website, Alexa.com, lists Youku.com as the 48th most popular website in the world,9 followed by Tudou.com in 51st place .10 Youku.com recently went public with an IPO and has a market cap of over $3 billion ,11 while Toudou.com has filed for an IPO of its own .12 There is clearly a belief in some circles that great deal of shareholder value can be created by offering legitimate online videos in China and companies such as Youku.com and Tudou.com hope to benefit from the 'first mover" advantage.

As noted by Loretta Chao in her Wall Street Journal article on the online video market in China, "Youku and Tudou have acknowledged that users have posted pirated content on their websites and said they would work with copyright owners to remove such material and obtain licenses for legitimate programming" .13 Websites such as Youku.com and Tudou.com now have an even greater vested interest in the protection of the IP rights of video works on their sites, as they are now actually producing their own content for distribution. 14In a recent New York Times article, David Barboza notes that "Anita Huang, a spokeswoman for Tudou, based in Shanghai, says that the company is positioning itself as a Chinese version of HBO".15 Just as major media companies such as HBO aggressively seek protection of their IP rights, we may expect much the same in next-generation media companies, such as Youku.com and Tudou.com.

The efforts by the NCA to monitor the legitimacy of video content on the Internet will be of great help in reducing online piracy and it is good to see that its efforts are already producing positive results. The marketplace and the P.R.C. legal regime are sending clear messages to online video providers ----- the future of online video in the P.R.C. is with legitimate, licensed content and that future may be very profitable indeed.

This publication is for informational purposes only and it does not in any way constitute a legal opinion.


1. Qiu Bo, China Daily, “Blacklist system to monitor online video copyright”, January 29, 2011, page 3.

2. Ibid

3. Ibid

4. Ibid

5. Ibid

6. Youku.com, “Youku Launches Partnership Plan 3.0: Latest phase of strategic plan promotes healthy development of online video copyright market, April 8, 2010, found at http://www.youku.com/about/en/pressroom._view_id_288.html (last visited January 30, 2011).

7. David Barboza, New York Times, “Booming Demand for TV on the Internet in China”, July 18, 2010, found at http://www.nytimes.com/2010/07/19/business/global/19chinavideo.html (last visited January 30, 2011).

8. Loretta Chao, Wall Street Journal Online, “China’s Youku Goes Hollywood”, January 6, 2011, found at http://online.wsj.com/article/SB10001424052748703675904576063510245910424.html (last visited on January 30, 2011).

9. Alexa.com, Site information for Youku.com, found at http://www.alexa.com/siteinfo/youku.com# (last visited on January 30, 2011).

10. Alexa.com, Site information for Tudou.com, found at http://www.alexa.com/siteinfo/tudou.com# (last visited on January 30, 2011).

11. Yahoo, Yahoo Finance, Youku.com Inc. American Depository, January 20, 20110, found at http://finance.yahoo.com/q?s=YOKU (last visited on January 30, 2011).

12. Loretta Chao, Wall Street Journal Online, “China Video Site Tudou Files for IPO”, November 9, 2010, found at http://online.wsj.com/article/SB10001424052748704635704575604691206357922.html (last visited on January 30, 2011).

13. Supra at 8.

14. Supra at 7.

15. Ibid.

Assertion of Huawei's IP Rights: A lesson for China-outbound Investors

By Ariel Ye, James Rowland and Richard  Wigley  of King & Wood 's Dispute Resolution Group and Intectual Property Group

Introduction

By asserting rights which Motorola and Nokia Siemens Networks undoubtedly consider legitimate, and relevant to the protection of their interests in the wireless infrastructure market, Huawei has taken a meaningful step towards the successful resolution of its differences with Motorola over the sale of its wireless network assets to one of Huawei's competitors. If Huawei had not taken this step before the US Federal District Court, then Huawei and Motorola may have spent years in private commercial arbitration of this issue, achieving no meaningful outcome.

The role of the US Federal District Court

Huawei Technologies Co., Ltd. (Huawei) is a PRC company based in Shenzhen which employs approximately 45,000 personnel around the world, including roughly 560 in the United States. Motorola Inc. (Motorola) is a US company based in Illinois and operating on a similar global scale. Both companies are among the leading global players in the telecommunications infrastructure market. Under a series of cooperation agreements since 2006, Huawei has manufactured wireless network equipment on an OEM basis for Motorola, which has resold the equipment world-wide under the Motorola brand. In July 2010, NSN announced that it had agreed to purchase Motorola's wireless network infrastructure assets, including Motorola's subsidiary, Motorola Solutions Inc. (Motorola Solutions). If this deal should close, it would mean that confidential information which Huawei had disclosed to Motorola and to the employees of Motorola Solutions under their cooperation agreements over the years would be transferred to Nokia Siemens Networks (NSN), one of Huawei's biggest competitors in the wireless infrastructure business.

The cooperation agreements between Huawei and Motorola, which are governed by Swiss law, provide for the resolution of disputes before an International Chamber of Commerce arbitral tribunal in Geneva, Switzerland. As Huawei did not consent to an assignment of those agreements to NSN (Huawei could not agree to the terms of the assignment which Motorola and NSN proposed because it believed the proposal provided insufficient protection for Huawei's intellectual property), it appears that NSN did not become a party to the agreements and is not otherwise bound by their arbitration provisions.

Moreover, Huawei felt it could not agree to the assignment because a cooperative agreement with NSN (a technology innovator like Huawei) would have lacked the synergy underlying Huawei's successful technology innovator/technology distributor collaboration with Motorola, and would not have provided Huawei with any commercial advantages.

This led to an impasse among Huawei, Motorola and NSN in which Huawei sensed a threat to its confidential information which would strike at the heart of its wireless network infrastructure business if the sale of Motorola Solutions went through on the terms agreed between Motorola and NSN. Meanwhile, closure of the deal was awaiting clearance by the anti-monopoly bureau of the PRC Ministry of Commerce.

Thus, Huawei's goal was to modify the terms of the sale between Motorola and NSN before the deal closed, in order to gain protection against disclosure of its IP. While it could not achieve this immediate goal through arbitration, Huawei planned to submit to arbitration its claims against Motorola, that the pending sale of Motorola Solutions would result in the disclosure of Huawei's valuable proprietary information to NSN in breach of contract.

In order to protect its proprietary information from disclosure in the interim, Huawei had to consider not only those principles of law which the other two parties must have considered legitimate and relevant, but also found that it needed to argue its case before an authority with the jurisdiction and the power to bind all of the parties to a solution – a judge of the US Federal District Court in the Northern District of Illinois. This was a timely and insightful manoeuvre by Huawei, given its concerns about the negative impact which a potential disclosure may have had.

The IP rights at issue

In its Complaint to the US Federal District Court dated 24 January 2011, Huawei stated that "Huawei has a firm respect for the intellectual property rights of others" directing the attention of the Court to the need for consistency and fairness among the parties in their approach to Huawei's intellectual property rights.

Huawei then highlighted the fact that its intellectual property rights were established under the law in each of the potentially relevant legal regimes (ie. the laws of the forum, Illinois State Law and US Federal Law, the law of the cooperation agreements between Huawei and Motorola, Swiss Law, and the law of the place where much of the intellectual property was created, PRC Law).

In this respect, Huawei cited applicable PRC laws which it asserted would define requirements for the establishment of the rights it claimed against infringement or threatened infringement, the scope of those rights, and the avenues for recourse against actual or potential infringement. Huawei pleaded as follows:

Article 10 of the Law of the PRC Against Unfair Competition ("UCL") imposes a duty on Motorola to prevent the disclosure of Huawei's trade secrets. Furthermore, Article 10 defines what constitutes a trade secret under PRC law and Huawei, in the Complaint, attempted to show that the information at issue constitutes trade secrets under PRC law;

Article 25 of the of the UCL entitles Huawei to claim relief from Motorola in the event of an infringement;

Articles 9 and 11 of the PRC Copyright Law (Copyright Law) and Article 13 of the PRC Regulations for the Protection of Computer Software (Software Regulations) were cited by Huawei to prove that the works at issue were Huawei's protected works;

Articles 3 of the Copyright Law defines eligible works for copyright protection under PRC law, which Huawei cited to establish that its works are copyright-protected classes of works. Huawei also cited Article 10 of the Copyright Law and Article 8 of the Software Regulations which provide Huawei with an exclusive right to copy, distribute and prepare derivative works of its copyrighted works;

Articles 10 and 47-48 of the Copyright Law and Articles 8 and 23 to 24 of the Software Regulations were cited so as to show that unauthorized copying, distribution, or creation of copyright works, including derivative works, of Huawei's copyrighted intellectual property by Motorola, including providing copies to NSN, would be an infringement of Huawei's copyright; and

Article 50 of the Copyright Law and Article 26 of the Software Regulations was cited to show that Huawei was entitled to injunctive relief preventing such infringements or threatened infringements.

Huawei cited these rights and protections under PRC Law in addition to asserting equivalent rights and protections under relevant Illinois State Law, US Federal Law and Swiss Law, as appropriate, and stated in its filing that "The parties have been intensely conferring to try to avoid this dispute, but it now appears that an arbitration will be necessary. In compliance with the dispute resolution provisions of the agreements, Huawei seeks interim relief to preserve the status quo pending the arbitration".

Following a hearing on 24 January 2011, Huawei was indeed successful in obtaining interim relief from a judge of the US Federal District Court, which ordered Motorola "not to disclose any of plaintiff [Huawei]'s confidential information to defendants Nokia Siemens Networks" and ordered both Motorola and NSN to notify the Court (and Huawei) of any action taken by the PRC Ministry of Commerce pursuant to its pending anti-monopoly review of the proposed sale.

Comment

In this case, Huawei successfully positioned itself on the winning side of an argument about the importance of IP protection. The principle – that one business which collaborates with another should not hand over the other's proprietary information to its competitors - is one of shared importance to Huawei, Motorola and NSN. The US Federal District Court's status quo order is therefore one which may assist the parties in settling any differences of opinion which they may have regarding the need to protect Huawei's confidential information.

It is also interesting to note that this injunction was granted to a Chinese company by a US Federal District Court against the background of what appear to be essentially amicable, albeit intense negotiations between commercial parties trying to avoid a potentially futile dispute. There are several messages which Chinese companies venturing overseas can take away from the case which are as follows.

Firstly, when PRC companies have established IP rights under PRC law and contract with parties in the US or elsewhere, it is important for them to understand the scope of their IP rights under all of the potentially relevant legal regimes. In this case, the parties merely placing a contract term specifying that the agreement is governed by Swiss law has not taken away the power of a US Federal District Court to consider the proper law applicable to claims of potential trade secret and copyright infringement. The proper law, as determined appropriate by the Court, could have been Swiss law, Illinois law, US Federal law and / or PRC law. PRC companies need to recognize the potential applicability of various legal regimes in contractual dealings in their overseas markets and/or with overseas parties and seek appropriate legal counsel, as was done in this case by Huawei.

Secondly, claims for preliminary injunctive relief before national courts can be critical to the outcome of a dispute, even where a contract provides for private arbitration. Huawei made the point to the US Federal District Court in relation to requirements for the Court to grant preliminary injunctive relief that it would be futile to wait for an arbitral tribunal to form because the potential infringements may have already done irreversible harm before the tribunal was appointed. Huawei recognized that it might help resolve in its favor a costly and potentially futile private arbitration by seeking urgent interim relief before a US Federal Court. PRC companies need to recognize that overseas courts, such as the US Federal Court in this case, can be their allies in protecting their legitimate rights in their overseas dealings.

Lastly, the sale of Motorola Solutions to NSN is still pending, except that Huawei has taken steps which now require Motorola and NSN to provide protection for Huawei's IP rights more on Huawei's terms. As with any commercial negotiation, a party should seek out points of advantage to provide leverage to its position. Huawei has likely helped its position in this negotiation by bringing what it believes to be a reasonable claim within the framework of the US Federal court system and by abiding by its civil procedures and judicial practices. Chinese companies seeking to do business in the US or in other foreign jurisdictions would be well-served if they were to approach their overseas legal dealings in a similar manner and, as such, develop sound, comprehensive legal strategies in conjunction with support from relevant domestic and foreign legal counsel.

The above publication is for informational purpose only and it does not in any way constitute a legal opinion.

Sources: Civil Complaint in the matter of Huawei Technologies Co. Ltd (Plaintiff) v. Motorola, Inc., Motorola Solutions , Inc., Motorola Mobility Holdings Inc., Nokia Siemens Networks US, LLC and Nokia Siemens Networks B.V. (Defendants) in the United States District Court For the Northern District of Illinois Eastern Division, Case 1:11-cv-00497 Document #1, filed 24 January 2011; "Huawei sues over Motorola unit sale", Financial Times online edition, 24 January 2011, by Kathrin Hille and Paul Taylor; “Huawei Wins block on Motorola-NSN deal”, Financial Times online edition, 25 January 2011, by Kathryn Hille; "Huawei seeks IP assurances", China Daily online edition, 26 January 2011, by Don Jeffrey (Bloomberg News); Bargaining for Advantage, Negotiation Strategies for Reasonable People by G. Richard Shell, Penguin Books 1999, Chapter 3, Authoritative Standards and Norms.

华为在美国联邦州法院主张其知识产权:为中国境外投资企业上了一课

作者:叶渌罗必成韦理察    金杜争议解决组知识产权组

简介

虽然在摩托罗拉和诺基亚西门子网络有限公司(下称“NSN”)看来,华为所主张的权利应是他们的合法权利,并且事关两者对基础无线网络领域利益的保护,但是华为采取的这种方式,是解决其与摩托罗拉之间关于向NSN(华为的竞争对手)转让无线网络资产的分歧的有效步骤。倘若华为不向美国联邦地区法院提起申请的话,华为和摩托罗拉可能要为此在保密的商业仲裁程序上耗费几年时间,并且毫无结果。

美国联邦地区法院的角色

华为科技有限公司(下称“华为”)是一家设立在深圳的中国公司,在全世界拥有近45000名员工,其中在美国约有560名员工。摩托罗拉有限公司(下称“摩托罗拉”)是一家在伊利诺伊州注册的美国公司,其全球业务规模与华为相似。这两家公司都是全球基础电信领域中的佼佼者。自2006年起,在双方签订的一系列合作协议基础上,华为为摩托罗拉代工生产无线网络设备,摩托罗拉再将该设备以其自己的品牌销往全球。2010年7月, NSN宣布将收购摩托罗拉的无线网络基础设施资产,其中包括摩托罗拉的子公司Motorola Solutions Inc.(下称“Motorola Solutions”)。如果收购成功,就意味着华为在合作协议下向摩托罗拉以及Motorola Solutions的员工披露的保密信息将被转让给NSN—华为在基础无线网络业务上的最有力竞争对手之一。

华为与摩托罗拉之间的合作协议适用瑞士法律,且约定通过瑞士日内瓦国际商事仲裁委员会解决纠纷。鉴于华为不同意将合作协议转让给NSN(因为摩托罗拉与NSN提出的转让协议不足以保护华为的知识产权),则NSN无法成为该协议下的当事人,也就不受该仲裁条款的约束。

华为难以接受该转让方案的另一原因是,其与NSN(与华为类似的技术革新者)的合作将缺少其与摩托罗拉合作中的那种技术革新者+技术发行者的增效作用,并且无法给华为提供任何商业优势。

这导致了华为、摩托罗拉和NSN之间的僵局。华为感到,如果按照摩托罗拉与NSN谈妥的条件出售Motorola Solutions,将会威胁到其保密信息,进而打击华为无线网络基础业务的核心。与此同时,此收购计划还在等待中国商务部的反垄断审查结果。

因此,华为的目标是在收购谈成以前修改摩托罗拉与NSN之间的收购条件,以保护其知识产权。虽然这一目的无法通过仲裁立即实现,华为依然准备对摩托罗拉提起仲裁,同时在仲裁中主张该待定收购将导致华为有价值的专有信息被披露给NSN,从而违反合同约定。

为确保其专有信息在争议解决期间不被披露,华为不仅需要考虑另外两方认为合法并相关的法律原则,而且意识到它需要将案件诉至对所有涉及方都具有管辖权的司法权力机构—伊利诺伊北区联邦地区法院。对于华为而言,这无疑是及时并且有远见的策略,因为如果华为的保密信息被披露,这无疑会使华为受到损失。

存在争议的知识产权问题

在2011年1月24日向美国联邦地区法院提交的起诉状中,华为主张:“华为尊重其他公司的知识产权”,以此来提醒法院关注各当事方在其处理华为的知识产权时需要保持一致性和公平性。

华为强调,其知识产权在所有可能相关的法律体系都得到了确立(即:法院地法—伊利诺伊州法律和美国联邦法律,华为与摩托罗拉签订的合作协议所适用的法律—瑞士法律,其大部分知识产权创设地的法律—中国法律)。

因此,华为引用了适用的中国法律。华为主张这些法律规定了相关权利的构成要件,权利范围以及对于实际侵权和潜在侵权的追索途径。华为的主张如下:

根据《中华人民共和国反不正当竞争法》(下称《反不正当竞争法》)第10条的规定,摩托罗拉不得披露华为的商业秘密。此外,华为试图说明涉案信息属于本条款所规定的商业秘密;

根据《反不正当竞争法》第25条的规定,华为有权在摩托罗拉侵权的情况下向其追索;

根据《中华人民共和国著作权法》(下称《著作权法》)第9条和第11条的规定,以及《计算机软件保护条例》第13条的规定,涉案作品的知识产权应该为华为所有;

华为主张其作品属于《著作权法》第3条所规定的受到著作权保护的作品。同时,依据《著作权法》第10条和《计算机软件保护条例》第8条,华为对于涉案作品享有排他性的复制、发行、以及制作衍生作品的权利;

根据《著作权法》第10条,第47-48条以及《计算机软件保护条例》第8条,第23-24条的规定,未经授权,摩托罗拉不得复制、发行华为的著作权作品,也不得制作其他与涉案作品相关的衍生作品,包括将复制品提供给NSN;

根据《著作权法》第50条以及《计算机软件保护条例》第28条的规定,华为有权申请法院禁制令,以停止摩托罗拉正在实施的或即将实施的侵权行为。

在引用伊利诺伊州法律、美国联邦法律、瑞士法律下的同等权利和保护原则的基础上,华为进一步引用上述中国法条中的权利和保护是很恰当的。其在起诉书中提到:“虽然相关各方都强烈地希望避免此项争议,但是现在看来,进行仲裁是很有必要的。根据协议中的争议解决条款,华为已经申请了临时救济措施以维持现状,等待仲裁。”

在2011年1月24日的听证会后,华为已经从美国联邦地区法院成功获得了一项临时救济措施。该项措施要求摩托罗拉“停止向被告NSN披露原告(华为)的任何保密信息”,同时要求,如果中国商务部在Motorola Solutions收购案的反垄断审查中有任何进一步举措,摩托罗拉和NSN应及时通知法院(和华为)。

评论

在本案中,华为成功地将自己置于关于保护知识产权重要性的讨论的胜利一方。一个企业不应将从其合作伙伴处获得的专有信息交给该合作伙伴的竞争者,这一原则对华为、摩托罗拉和NSN而言,具有同样的重要性。因此,联邦地区法院维持现状的命令有助于各方解决它们在是否需要保护华为的保密信息方面的争议。

关于如何避免潜在的徒劳纠纷,各当事方正在进行紧张的谈判,但是从本质上讲谈判的氛围是非常友好的。正是在这样的背景下,美国联邦地区法院批准了中国公司申请的禁止令。联邦法院的这一决定传递出很多信息,非常值得中国的海外投资者借鉴。

首先,对于享有中国法下的知识产权、并与美国或其他国家的企业进行合作的中国公司而言,理解其知识产权在相关法律体系下的权利范围是非常重要的。在本案中,交易涉及方约定合作协议受瑞士法管辖。尽管如此,美国联邦地区法院仍然有权考虑潜在商业秘密侵权和著作权侵权案件应适用的法律。美国联邦地区法院认定的适当的法律可能是瑞士法,也可能是伊利诺伊州法、美国联邦法律和/或中国法律。中国公司需要认识到其在海外市场和/或与海外交易伙伴所进行的合同交易可能受不同法律体系管辖。因此中国公司应当像华为一样,寻找适合的法律顾问。

其次,即使在合同约定了仲裁条款的情况下,向国家法院申请临时禁止令对争议解决也是非常关键的。华为向美国联邦地区法院证明其知识产权可能在仲裁庭组成之前就已经遭受了不可逆转的损害,因此等待仲裁裁决是毫无意义的,法院应依法颁布临时禁止令。华为认识到,在美国联邦法院申请临时禁止令有助于其在代价高昂而且可能徒劳的仲裁程序中获得有利的结果。中国公司需要认识到,外国法院,诸如这个案件中的美国联邦法院,可能成为保护其在海外交易中的合法权益的盟友。

最后,Motorola Solutions收购事宜仍然待定,但是华为已经采取措施要求摩托罗拉和NSN更多地依据华为的条件对其知识产权提供保护。对任何商业谈判而言,交易的一方应该寻求各种优势以增加其在谈判中的筹码。华为已经通过在美国联邦法院系统框架内提出其认为合理的申请,使自己在谈判中处于有利地位。对于在美国或者其他国家开展业务的中国公司而言,如果它们在处理海外法律问题时采用与华为类似的方法,即与国内和国外的相关法律顾问合作,制定稳妥、全面的法律战略,那么相关事务将得到顺利解决。

以上文章仅供参考,在任何意义上均不构成法律意见。

信息来源: Civil Complaint in the matter of Huawei Technologies Co. Ltd (Plaintiff) v. Motorola, Inc., Motorola Solutions , Inc., Motorola Mobility Holdings Inc., Nokia Siemens Networks US, LLC and Nokia Siemens Networks B.V. (Defendants) in the United States District Court For the Northern District of Illinois Eastern Division, Case 1:11-cv-00497 Document #1, filed 24 January 2011; “Huawei sues over Motorola unit sale”, Financial Times online edition, 24 January 2011, by Kathrin Hille and Paul Taylor; “Huawei Wins block on Motorola-NSN deal”, Financial Times online edition, 25 January 2011, by Kathryn Hille; “Huawei seeks IP assurances”, China Daily online edition, 26 January 2011, by Don Jeffrey (Bloomberg News); Bargaining for Advantage, Negotiation Strategies for Reasonable People by G. Richard Shell, Penguin Books 1999, Chapter 3, Authoritative Standards and Norms.

Domestic Movie Royalties - Too High?

By Susan Ning, Huang Jing and Angie Ng, King & Wood's Competition Group

On 14 October 2010, the PRC National Copyright Administration (NCAC) published two pieces of regulations (the regulations) which govern the collection of copyright royalties for movies provided on the Internet, on flights and on public transport.(1)   Recently there have been concerns from internet cafes that these royalties are unreasonably high.(2)   There has also been some discussion in the press that these alleged “high” royalties could constitute an abuse of intellectual property rights, in breach of Article 55 of the Anti-Monopoly Law (AML).(3)

 The collection of copyright royalties will be undertaken by the China Film Copyright Association (CFCA). According to the China Daily, the CFCA has 62 members (who own the majority of domestic movies) and will share in 90% of the royalties collected – the CFCA will keep the remaining 10% as management fees.(4)   Pursuant to the regulations, the CFCA will commence collecting royalties on 1 January 2011. The CFCA will commence collecting royalties in eight municipalities and provinces to begin with (including Beijing, Shanghai and Jiangsu). In addition, the royalties will be collected only in respect of domestic movies.

The regulations stipulate formulas for the calculation of domestic movie royalties. In respect of internet cafes, royalties will charged based on the fees they charge each visitor per hour and based on the number of computers they own. According to the China Daily, in respect of an internet café with 100 computers, that charges a visitor RMB3 per hour, it would have to pay a copyright royalty of RMB22.5 per day or about RMB8000 annually.(5)   Bus companies will have to pay between RMB365 to RMB500 annually per bus, regardless of the number or type of films shown on each bus.

Comment
Collecting societies such as the CFCA are an important part of the copyright regime in China. By allowing for the collective administration of copyright, the CFCA provide the creators of copyright material (such as domestic movie makers) the opportunity to efficiently and effectively gain returns for use of their copyright material. Collecting societies such as the CFCA minimize the costs of administering individual licences for the use of copyright by putting in place a “collective” licensing system. Users of the services provided by collecting societies also benefit by gaining easy access to a large volume of copyright material (in this instance, to a large database of domestic movies). This access may be inexpensive when compared to a situation where potential copyright users have to locate and negotiate individual licenses with individual copyright owners.

However, collecting societies also have the potential to raise antitrust or competition issues. Collecting societies bring together the rights of entities who would otherwise be competitors in their respective markets. Without collecting societies, copyright users would only be able to deal with a single entity to acquire a licence – thus collecting societies (who “control” a large segment of licences) could potentially use their “market power” to impose higher prices or less favourable conditions on users.

The antitrust or competition regimes of other jurisdictions (such as Australia) deal with this “intersect” between intellectual property law and antitrust or competition law – by putting in place an authorization system. This is where entities such as collecting societies may seek a formal opinion or clearance from the antitrust or competition authority, each time they wish to undertake certain conduct such as raise royalty fees. In China, we do not currently have a “formal” authorization system in place. Entities are encouraged to “self-assess” to see if their conduct is in breach of the AML. We expect that there should be more clarity in respect of what constitutes an “abuse of intellectual property right” once the State Administration for Industry and Commerce (SAIC) issues detailed guidelines explaining how Article 55 would operate (see our articles entitled “IP rights and Antitrust - awaiting Guidelines (and the Tsum-Sony Case)” ) and “The intersect between intellectual property law and competition law – implications for China”  for more on this issue).

 

(1)These regulations are: the Film Copyright Group Management Royalty Fees Collection Standards; and the Film Copyright Group Management Royalty Fees Transfer Method. See: http://www.gov.cn/gzdt/2010-10/14/content_1722409.htm.
(2)See for instance a complaint to the press by an association representing internet cafes in Shanghai at http://tech.163.com/10/1025/09/6JR3HDOS000915BF.html.
(3)Article 55 of the AML states that the AML will not apply to the exercise of intellectual property by business operators (pursuant to the relevant laws and administrative regulations on intellectual property). However, the AML will apply to the abuse of intellectual property by business operators to exclude or restrict competition.
(4)See: http://www2.chinadaily.com.cn/china/2010-10/15/content_11412828.htm
(5) Ibid.
 

 

 

Copyright Protection for your Brand when Trademark Protection is Unavailable

By Kenneth Choy, Partner, King & Wood - Hong Kong

At times, an international company may find that their application for registration of a trademark is rejected by the Chinese Trademark Office. When this happens and all administrative appeals are exhausted, are there alternative means of brand protection available in China?

One alternative may be found in the Chinese Copyright Law. Article 3 of the Copyright Law of the People's Republic of China (Revised in 2010) provides copyright protection to written works, photographic works, sketches and other graphic works. The purpose of copyright law is intended to protect expressions of ideas and concepts for promotion and development of literary, artistic and scientific works.

On the other hand, trademark laws are commercial devices intended to provide trademark holders with the exclusive right to use a trademark to distinguish his goods and services from other traders to prevent public confusion. Although copyright law is intended to enhance art, culture and the sciences, and not protect brand owners, the law is sufficiently broad to offer a brand owner limited protection in some situations.

A word or simple phrase may be protected as a trademark but it may not be adequately expressed to obtain copyright protection. Unless a word phrase is comprehensive enough to express a thought, idea or concept, chances are it may not be protected by copyright. On the other hand, copyright does recognize photographic work, sketches and other graphic works as protectable works. Use of artistic designs, patterns, logos, devices, photographs or other artistic works alone or in conjunction with word marks as trademarks may allow a brand owner to be protected by the copyright law in China.

There are differences between the two types of intellectual property laws. Trademark protection may be of indefinite duration so long as the trademark holder continues to use the trademark to identify itself as the source of the covered goods and services and pays the necessary maintenance fees. On the other hand, where the copyright is held by the individual author, protection generally lasts the author’s life plus 50 years following his death. If the right is held by a legal entity, protection is for 50 years after its first publication. Trademark protection is tied to the specific mark for the class of goods and services for which the trademark is registered. Copyright protection is not so limited but covers usage of the protected work in different mediums and for different purposes. Copyright protection extends to translations and modifications of the protected work while trademark protection is tied to the registered mark itself.

The differences in protection reflect the differences in the purposes of the two sets of laws. Yet, the overlap between these laws may give brand owners limited protection in situations where protection of trademark law is unavailable. To be protected, brand owners must understand the intentions and purposes of copyright law and create works that fall within its protection.
 

Just Do It!? Protecting Advertising Slogans in China Part II

By Jiang Ling, Partner, King & Wood's Trademark Department

The term "works" used and protected under the Copyright Law refers to original intellectual creations in the literary, artistic and the scientific domain, in so far as they are capable of being reproduced in a certain tangible form. As for literal works, this refers to the works manifested in text form, no matter how long it is or what type or format of literature it uses. As long as it is original, it should be within the scope of protection by the PRC Copyright Law (as well as Trademarks as previously discussed). Therefore, it can be concluded that an advertising slogan is in principle not excluded from copyright protection on the condition that it is original. However, the Copyright Law does not define what "original" is. Judging by judicial practice, the expression of original works may not necessarily be unprecedented, and re-creation based on previous intellectual works of others is not forbidden either. In general, works possess originality as long as it is created by the author independently rather than plagiarizing others' works which bears some personalized characteristics. Thus, it is possible for slogans to be copyrighted.

 

In practice, there are some instances in which advertising slogans are granted copyright protection. For example, in the case of Cheng Du Huangchenglaoma restaurant vs. Beijing Huangronglaoma hotpot restaurant, the court held that the slogans used by the plaintiff possessed the originality to qualify as a literal work and thus should be protected under the copyright law. Accordingly, the defendant infringed on the copyrights of the plaintiff in using the same slogans during its daily business. As to how to judge the originality of advertising slogans, the court specifically made the following analysis and statement on the verdict, " 'original' mentioned in the copyright law means that the works are created by the author independently without plagiarism or imitation, which is mainly manifested in the selection, design and composition of certain material. Although the vocabulary which comprises the slogans was not original, through the plaintiff's selection, combination and arrangement, they have reflected certain personalized characters.

Moreover, if advertising slogan has become a symbol or identifier of the company through long-term use and promotion, hence closely associated with the goodwill and the products of the company, it may also seek protection under the Anti-unfair Competition Law against other party's unauthorized use.

Conclusion

In fierce market competition, companies tend to promote their brand and products by adopting unique advertising slogans. Advertising slogans could become a symbolic sign of the company and thereby attain an intangible value just like a trademark. Under the existing legislation and in practice, advertising slogans can 1) be protected under the Trademark Law through trademark registration, as long as it is original and could function as a source indicator. 2) slogans that have built a connection with certain enterprises in the course of business should also fall within the protection scope of the Anti-Unfair Competition Law. 3) original advertising slogans may also be protected under the Copyright Law. Among the three, trademark registration is the most effective means of protection.
 

Just Do It!? Protecting Advertising Slogans in China Part I

By Jiang Ling, Partner, King & Wood's Trademark Department

Concise and vivid advertising slogans quickly draw the public's attention and are integral to a company's brand. Over years of use and promotion, some slogans have become well-known to the public, such as Nike's "Just do it",  Adidas' "Impossible is nothing" and DeBeers'  "Diamonds are forever." In many ways, such slogans are often no less important than the company's logo and other marks. As such, companies must figure how to protect and prevent the unlicensed use of their advertising slogans. Accomplishing this in China presents a unique set of considerations.

 

Advertising slogans, composed of words in the form of phrases, formally possess both the characteristics of both literal works and trademarks. Therefore, in principle, they can be the protected by the PRC Copyright Law ("Copyright Law") and the PRC Trademark Law ("Trademark Law").

Trademark Protection

The Trademark Law provides that:

"Any visual signs of words, devices, letters, numerals or any combination of the above elements, which being able to distinguish the goods or service of one entity from the others, can be registered as trademarks."

Accordingly, advertising brand names consisting of words are acceptable for trademark. As to whether registration is granted, all trademarks go through an official examination to determine if they possess due distinctiveness and can function as indicators the products they represent. In terms of common word marks, the trademark law does not require a word mark to be original or coined in order to achieve distinctiveness. Generally, as long as the words used by a trademark are not the generic name of the goods or does not directly indicate the features of the products, they are considered distinctive and capable of distinguishing its origin. Hence, "Apple", "Great Wall" and other dictionary words possess just as much distinctiveness as the coined words "NEC", "TCL".

Second, the words used by a brand trademark need not be totally unrelated to the features of the products. For instance, "Safeguard" indicates the features of the products in certain a way, but as long as the indication is not a direct description, the mark does not typically lose its distinctiveness.

However, the examination on trademarks for slogans tends to be more stringent both in terms of the examination criteria employed and in its application by the trademark authorities. According to the Examination Criteria issued by the Trademark Office, a slogan that does "not indicate the characteristics of the products" is one of the most elementary requirements for the registration of a slogan trademark. In addition, slogan trademarks should be original and non-popularly used, which sets a higher threshold in the judgment of their distinctiveness and thereby greatly increases the difficulty in getting them registered in the PRC.

As to whether a trademark is original, it is not difficult to judge in the case of common word marks. Non-dictionary words can most easily be regarded or alleged as "original" words, such as "Haier", "Canon" and "Philips". It seems that applying words in a non-dictionary or non-traditional way, an applicant can relatively easily meet the "originality" component.

The originality of slogans, on the other hand, is not so easy to ascertain. As a short phrase consisting of words, the purpose of slogan is to promote the concept, culture and image of the enterprises and their products, which requires it to be expressed in a way familiar and comprehensible to the general public. Hence, slogan trademarks cannot differ far from the language used by people in daily life. There may be some uniqueness in the sentence structuring, but the slogan ultimately cannot avoid being tinted with a sense of popularity. As such, the originality of a slogan is intrinsically hard to demonstrate.

As different people can have different views and feelings on what is popularly used, this makes Trademark Office's examination subjective and uncertain. The following slogans have previously applied for registration as trademarks: "The world swings with me", "Inspiration lights life", "Your vision, Our future", "Listening creates the future", "Sense the world, foresee the future" and "Share the moment, share the life" of which the Trademark Office directly approved the registration for "The world swings with me", "Inspiration lights life" and "Your vision, Our future", while rejecting the rest for lack of distinctiveness. The Office even makes a contradictory conclusion to the same slogan applied for different goods. For example, the Eastman Kodak Company's slogan "Share the moment, Share life" was approved in for pictures, but was denied in for cameras.

However, Article 11 of the Trademark Law provides that slogans that lack distinctiveness cannot be registered as trademarks with the exception of "those that have acquired distinctiveness through use ". According to this provision, if the slogans have established sole association with certain enterprises in the public recognition through use and are capable of functioning as a distinguisher of their source, they can be granted with trademark registration. As this exceptional provision further increases the threshold of registration, meanwhile it has opened a new path for the registration of slogan trademarks. Having met the requirements of this provision by proving the acquired distinctiveness through use, the slogans mentioned above, i.e. "Listening creates the future" of KENWOOD, "Sense the world, foresee the future" of OMRON and "Share the moment, Share the life" of Kodak, which were preliminarily rejected by the Trademark Office, have eventually all been approved for registration.

 

Copyright Due Diligence Investigations in China: Legal Entity Work or Occupational Work?

The Chinese legislature created a hybrid from the different approaches adopted by civil and common law jurisdictions through the Copyright Law of the People's Republic of China (the “Copyright Law") and the Regulations on the Implementation of the Copyright Law of the People’s Republic of China (the“Implementation Regulations"), and produced the twin concepts of “legal entity work” and “occupational work” for assigning rights to works made in the course of an employment relationship. For example, a book written by a group of employees organized by an entertainment company for celebrating the company's anniversary would likely be considered “legal entity work”, but a piece of music composed by a composer employee (not for specific purposes) is “occupational work”, because in the former case, supervision of the company would be involved but the latter case it would not.


Being able to draw a clear line between “legal entity work” and “occupational work” is crucial during a due diligence investigation in terms of copyrighted materials in employment relationships- ascertaining an accurate chain of title from the author turns out to be a thorny issue. Though these two types of works are seemingly similar, the attribution of the copyright ownership between a legal entity employer and an employee is critical. Though the determination of “legal entity work” and “occupational work” can be extremely confusing, neither the legislatures nor judicial organs have ever promulgated any guidance. Thus far, only the National Copyright Administration of the People’s Republic of China (the “NCA") has expressed its viewpoints on this matter in the circular “Reply to the Liaoning Tieling Mediate Court Regarding How to Determine Legal Entity Work and Occupational Work” (the “NCA Circular”), which however does not have judicial binding force.
 

 

Wang Rui, Partner, International Trade

 

 

 

“Legal Entity Work”
The NCA Circular recognized a three-point standard concerning “legal entity work.” I.e., creation of a “legal entity work” should at least satisfy three conditions: (i) supervised by the legal entity; (ii) developed according to the intentions of the legal entity; and (iii) the legal entity is responsible for the work.


This standard sheds some light on the issue but is far from clear. Point (ii) is especially difficult to apply due to uncertainties regarding a legal entity's intention. Three issues are often considered in practice to identify the existence of a legal entity's intention:
 

(a) Signature on the work. According to Article 11 [paragraph (4)] of the Copyright Law, so long as the legal entity’s name is mentioned in connection with a work and there is no proof to the contrary, the legal entity should be deemed to be the author of the work and therefore the work should have reflected the intention of legal entity.
 

(b) Content of the work. Does the content of the work likely reflect the legal entity’s intention or only the employee's own creative expression?
 

(c) The nature and purposes of the work. Given the nature and intended purposes of the work, in which party’s name will the work be published? For example, the advertising and explanatory materials created by a governmental agency for policy making, or an agency’s declaration or statement on certain events or actions (such as the “China's Situation in IPR Protection” issued by the Press Office of the State Council of PRC)—are all considered having reflected the intention of the legal entity.
 

“Occupational Work”
According to the NCA Circular, “occupational work” should meet two criteria: (i) the citizen who created the work should have an employment relationship with the legal entity; (ii) the work is created to fulfill tasks assigned by the legal entity employer. While criterion (i)--existence of employment relationship is to be decided in accordance with the labor law of China, Article 11 of the Implementation Regulations interpreted the term “work assignment” in criterion (ii) as –“a work within the scope of the duties that a citizen should fulfill for the legal entity or body.”
 

Two issues are often considered in practice to identify whether a work falls within the scope of the duties to be fulfilled by the employee: (a) whether the duties are specified in the employment contract or labor rules & regulations of the company, or reflected in the company's long term work planning; (b) whether the work has significant and direct correlations with the normal business of the legal entity employer.

 

Software Resale: A China IP Puzzle Part II

According to the fundamental principles of Chinese courts concerning software resale, the resalability of software under different sales models may also be different.

A. Traditional sales model

Under the traditional model, the supplier sells to their clients a CD-Rom or floppy disk containing the software and enters into an agreement with the clients on the scope of license.

This model involves three relationships
:

1) The transfer of ownership of the medium carrying the software ;

2) The transfer of the copy of the software; and

3) The licensing of copyright.

 

Among these issues, the transfer of ownership of the hard copy is subject to property law, while the transfer of the copies of the software falls into the category of exercising the distribution right by the right owners under the Copyright Law, and the licensing of the copyrighted software relates to the defined licensing relationship between the copyright owner and the user under the Copyright Law.

As the sale of software sold under the said model is completed by transferring of the ownership of the medium containing the software, the doctrine of exhaustion of rights is applicable to this model. In practice, software can be resold without the consent of the copyright holder.

 

Xu Jing, Partner and Zhao Ye, Associate, IP Litigation

 

 

B. Corporate sales model

 

Since corporate users usually need a large number of licensed copies of the software, the suppliers do not usually provide corporate users a CD-ROM for each of the copies. Instead, corporate users are provided with a master copy and a certain number of licenses. From the view point of the Copyright Law, this sales model does not affect the relevant legal relationships which refer to the transfer of ownership of the medium, the transfer of the copy of the software and copyright licensing.

Under the corporate sales model, software is usually resalable as in the traditional sales model, if the sale involves the transfer of the medium carrying the software such as a master copy on a CD-ROM. However, if the corporate client only purchased the license right to use the software -- for example, only paid for an increase in the number of software users -- based on the current practice, it would be difficult to implement a lawful resale. In practice, the judges may also evaluate a sales activity according to the PRC Anti-Monopoly Law or the PRC Anti-Unfair Competition Law on a case-by-case basis.

C. Online sales model

The increased usage of the Internet and the expansion of bandwidth have caused fundamental changes to the sale of software. Software suppliers do not need to provide CD-ROM for their products; instead, they may direct their clients to the designated websites where the clients can download the software. After downloading the software on their computer, the clients can install and activate the software with the registration code or serial number provided by the software suppliers. Compared with the first two sales models, the possession of the medium containing the software does not shift from the suppliers to their clients. Therefore, this type of sale only involves transferring the copy of the software and licensing.

Online sale of software is merely an act of licensing. According to the Regulations on the Protection of Software Copyright, the copyright owner is entitled to all copyrights which are not clearly mentioned otherwise and the licensee shall not sub-license such rights. Therefore, unless otherwise specifically stated in a written agreement, reselling software by transferring registration codes or accounts infringes the copyright of the software owners and is prohibited by the existing PRC laws.

D. Sales of distributed software

As the Internet evolves, software no longer runs on stand-alone computers, instead, the actual running of software requires simultaneous running of both server software and the client software. A typical example of distributed software is online game software, where the distributors of online game software are also acting as server providers. These companies only provide clients with the installation software for clients' computer with related use right license for logging on to the server. The sale of this type of software involves the license of the client terminal software and the server software, and the scopes of the said two licenses are also different. The license of the client software includes the authorization for client terminal software installation, copying and operation, and the license of the server software only grants the clients use right to access the server from their terminals. In other words, the former license grants the client's use right under the Copyright Law, and the latter license merely allows the functional use of the software for the purpose of visiting a server.

The scope of license for distributed software varies since such software usually differentiates between client terminal software and server software. Therefore, whether distributed software can be resold and to what extent it can be resold should be decided on a case-by-case basis.

 

 

Software Resale: A China IP Puzzle Part I

 

In recent years, second hand trading of software has experienced substantial growth and the legal issues involved in such transactions have also caught the eyes of the players in the industry. Generally, the legality of software resale is decided by whether the distribution rights of the copyright owners are exhausted upon the transaction. However, it is difficult to decide when a transaction should be regarded as "licensing" and when the transaction should be deemed as a "sale". As the number of software resale cases brought before the courts increases, the courts' understanding of the nature of software trading develops. Various jurisdictions have formed their own approach on differentiating an act of sale from that of licensing.

Common copyrighted products such as books or CDs can be resold because most countries adapt the "doctrine of exhaustion of distribution rights" in their copyright law, namely once a copyright owner publicly distributes his/her original work or the copies of such work by way of "sale" or "gifting", the distribution right will be deemed exhausted and the owner may not reclaim such right.

 

Xu Jing, Partner and Zhao Ye, Associate, IP Litigation

 

 

Theoretically, the exhaustion of rights is equally applicable to software, which is a form of work. In practice, however, problems arise when the software is "licensed" to public users, since the "doctrine of exhaustion of rights" only applies to the distribution methods of "sale" or "gifting". Under such circumstances, software licensing will not trigger the exhaustion of distribution rights. However, the sale of software will inevitably involve licensing and is usually subject to software licensing agreements. Therefore, the key factor which determines whether the exhaustion of distribution rights occurs depends on when a sale of software constitutes "sale" and when it constitutes "license"; this factor also determines whether a resale of software constitutes copyright infringement. Different jurisdictions have developed their own approach towards this issue.

In the United States, for example, ProCD Corp. v. Zerdenberg, the United States Court of Appeals for the Seventh Circuit established three criteria on how to distinguish a sale activity from licensing:

1. Purchasers of mass-market software pay a single purchase price rather than a series of royalties;

2. The software publisher does not retain title to the "product" as a security interest; and

3. The rights of the licensee to the software copy are perpetual, like the rights of a purchaser pursuant to a sale

China has developed its own criteria for the applicability of the doctrine of exhaustion of rights with a reference to the theories and laws of other jurisdictions. Under Chinese criteria, the rights are exhausted if the software is distributed by way of transfer of ownership, otherwise, it should be deemed as "license" only.  On May 14, 2008, the Shanghai High People's Court rendered the final decision in respect of copyright infringement on Shanghai Shanjun Industrial Ltd., Zheng Feng v. Shanghai Jiliang Software Technology Ltd. In this case, a third party legally acquired a set of copyrighted software by Shanghai Jiliang Software Technology Ltd. ("Jiliang") and resold it to Shanghai Shanjun Industrial Ltd. ("Shanjun"). Shanjun later resold the software to another company, which is also a third party to the case. Jiliang sued Shanjun for copyright infringement.

The court held that "the copyright owner enjoys the right to distribute the original work or copies of such work by transferring proprietary rights to the public. However, once the copyrighted work or the copies are initially sold or gifted to the public under the license of the copyright owner, the copyright owner will no longer enjoy the right to control further resale of the work or its copies. In other words, the party that legally acquired the ownership of the original copyrighted work or its copies may resell or gift such work or copies or provide them to other parties without seeking further license from the copyright owner.”

The above analysis of the Court of the Second Instance has great significance for software related copyright matters in China. It not only defines the doctrine of exhaustion of distribution rights for the first time in China, but also confirms that the application of the doctrine should be determined by whether the distribution involves the change of the ownership of software. Instead of following the traditional method of merely distinguishing "sale" from ‘license", the Court instead uses a more pragmatic approach.

 

Perfect 10, Inc. v. CCBill LLC -- Insights on the Applications of the Safe Harbor Principle and how this is applied in China

In recent years, search engine providers, P2P website or other Internet service providers are often challenged in the courts by content owners. While the legal actions brought by international record companies are constant headaches for major Chinese search engine providers, including Baidu, Yahoo and Sogou, international search engine giants like Google and YouTube have also been struggling to resolve various lawsuits internationally.

These cases raise the same issues for legislators and judges in all jurisdictions -- how to evaluate the business models of Internet Service Providers or Online Service Providers ("ISPs" or "OSPs", collectively "ISPs") and the responsibilities and obligations for copyright protection of the ISPs?

In 2007, the US Ninth Circuit Court of the State of California rendered its judgment for Perfect 10, Inc. v. CCBill LLC. The California Court granted CCBill LLC immunity under the Safe Harbor Principle on the ground that the notice for removal sent by Perfect 10, Inc. failed to provide sufficient information and could not be deemed as effective notice. The intention of the US Congress when adopting the Safe Harbor Principle was to ensure that liabilities are shared fairly between the parties by requiring the copyright owner to bear the burden of proving the existence of infringement.  These safe harbor provisions are designed to shelter service providers from the infringing activities of their customers. The California Court's decision has been interpreted by US legal professionals as another affirmation of the application of "Safe Harbor Principle" to ISPs.
 

He Wei, Partner and Wang Yaxi, Associate, Intellectual Property

 

Perfect 10, the Plaintiff, is a publisher of an adult entertainment magazine and the owner of a pornographic website. The Plaintiff has created approximately 5,000 images of models for display on its website and magazine and holds registered copyrights for these images. However, the Plaintiff found that a large number of the images later appeared on the adult websites of its competitors.

CCBill LLC, the Defendant, and its affiliated companies, provides web hosting and online credit card payment services for such adult websites. For example, if a user wants to log-on to a particular adult website, he would need to provide his credit card number to the Defendant. Only after the Defendant contacts the credit card company on behalf of the website operator and a fee is paid will the Defendant connect the user to the gateway of the adult website.

The Defendant was found providing this service to many of the websites which posted copyrighted images. Therefore, the Plaintiff sued the Defendant and other infringing website owners ( collectively " Defendants " ) for contributory copyright infringement.

During the proceedings, the Defendant successfully argued that it only provided hyperlinks towards the infringing adult websites and, according to the Safe Harbor Principle under the Digital Millennium Copyright Act ("DMCA"), it was not liable for infringement as proper notice was not provided.


In China, a principle similar to the Safe Harbor Principle (the "Chinese Safe Harbor Principle") is established by Article 23(4) of the Regulations on the Protection of the Right of Information Network Dissemination of China (The “PRC Regulations”). Under this principle, an ISP is immune from liability if the ISP removes the links to the infringing work, performance, and audio or video products upon receiving notice from the right owner. Article 14(5) of the PRC Regulations requires the notice issued by the copyright owner to include the following information:

1) the right owner's name, contact information, and physical address;
2) the description and network address of the infringing work, performance and audio or video products that are required to be removed; and
3) the preliminary evidential materials that prove the alleged infringement.

The PRC National Copyright Administration (the "NCA") provides on its official website a standard format of the Notification for Requesting Removal or Disconnection of Internet Links which Containing Infringing Contents. This form requires information from the copyright owner such as the name, domain name and IP address of the infringing website.

Accordingly, it is clear that Chinese laws and regulations have also set forth a reasonably complete provision regarding the formality requirements of a notice by the owner. If a copyright owner fails to provide a notice that satisfies all the requirements, such notice will be regarded as ineffective. The ISP may refuse to remove or disconnect the links to the infringing content on the grounds that the information provided by the notice is incomplete.

The purpose of the Safe Harbor Principle, which defines clearly the rights and obligations of copyright owners and ISPs, is to balance the interests of the said two parties. The key point is that the Chinese courts should consider carefully whether effective notification is given by the copyright owner to the ISP, and whether the ISP removes the hyperlinks to the infringing contents promptly once the notification requirements are satisfied.

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Expert Look at Communications Technology: Comments by Dr. Martin Cave

Interviewed by Serwat Perwaiz, Editor of King & Wood's Publication Group

As China's economic and social presence on electronic forms of communication continues to develop and expand, the country's regulatory bodies are stepping up to the challenge to keep pace with the new developments. We are lucky to have Dr. Martin Cave, Professor and Director of the Centre for Management under Regulation, Warwick Business School, to provide us his comments on the hot topics of Technology and the Internet.

When asked about his key areas of interest, he commented that he was particularly interested in “reform and liberalisation of the radio spectrum, which can support the amazing growth of voice and broadband wireless technologies we have seen in the past decade.” He went on to discuss how the standard model in Europe and the United States, which “relies on maximising competition and reducing regulation to the minimum, with a relatively small role for government policy and government subsidy” differs significantly from models in Asian countries where “government policy is a much stronger driver.”

 

Providing South Korea as an example, Dr. Cave commented on the fast development and implementation of broadband in that country, and added to that example the Singapore government's policy “for creating a very high speed broadband network throughout the island.” According to Dr. Cave, “This approach yields much quicker results, and can also be used to support local equipment development and manufacture.”

As the conversation progressed from these Asian countries towards China, Dr. Cave pointed out that while he is not a China expert, in his opinion,

 

“…it is obvious that mobile voice, in China, as in India and elsewhere, is transforming the consumer market place. Mobile also provides a fertile opportunity for the development of Chinese technologies and standards. I have recently prepared a report for the GSM Association, a coalition of mobile operators, which argues that mobile communications thrive in a relatively unregulated atmosphere -- one which utilises competing operators' desires to win customers with keen prices and new services."

 

Dr. Cave commented that this transforming marketplace naturally progresses towards mobile broadband and that the next decade will see increasing broadband speeds, In fact, securing access to broadband has become intrinsically tied to a country's economic growth. Dr. Cave further commented on mobile broadband that


“A country which loses out in this race [to develop mobile broadband networks] risks suffering major economic loss. In areas where there is no fixed network, wireless is the key, and many technologies are or will be available -- 3G, varieties of 4G, Wi-max, etc. ”

 

Dr. Cave provided as an example the Australian company, Telstra, which has built a wireless network within a short time period which delivers high speed broadband to 99% of the population. He commented that Telstra's network


“…is encouraging its competitors to follow suit. If this sort of network is replicated in other countries, and if enough spectrum is made available to support the traffic, the capacity of less affluent countries to 'catch-up' could have remarkable effects. There will still be a need to develop fibre-based networks for business, and in areas where they are already available, but these might take second place to wireless networks in meeting household demand. The good thing about wireless technologies is that they are inherently competitive, so the need for regulation is more limited than it is for monopoly fixed networks; this state of ‘permanent competition’ imposes on operators a permanent need to invest to retain customers and capture new ones. ”

 

However, while certain areas develop best with minimal regulatory interference, Dr. Cave added that others require regulatory interaction to ensure fair competition in an international market. He emphasizes that


“business customers - especially large corporations – [need to] get the range and quality of services which assist them in competing successfully in international markets. This involves creating regulatory incentives to extend fibre deployment in business districts.”

 

Dr. Cave added that he sees enormous scope for China in the communications equipment market. He commented, “[China] has a large home market, and already a major international one, where its success is increasingly based on technological rather than price-based competition.”

 

When asked about the future of copyright protection for data exchanged over the
Internet, through phone devices, or through other web-related devices, Dr. Cave pointed to the market power shift from networks to content that has occurred in the last two decades. He states


“From this point of view, the proponents of net neutrality, such as Google, are fighting off an attempt by network operators such as AT&T and Verizon to re-assert themselves. However, content is only as valuable as its copyright protection is effective, and peer-to-peer exchanges, social networking sites and other developments endanger its value. But this is a new manifestation of the permanent battle between owners and would-be copiers. The copyright owners use technology such as digital rights management and new business models such as low-cost music downloads to make their paid offerings more palatable to consumers.”

 

As our discussion with Dr. Cave came to a close, he predicted that while copyright owners won't lose this battle over copyright, the way they are remunerated may change significantly.