China’s rapid economic development and its emerging middle class allow franchises to operate in China under the following model: The franchisor • owns a well-known brand with a global reputation; • has a strong desire to expand its brand in China; • currently lacks sufficient capital and the traditional franchising model is no longer suitable… Continue Reading
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Franchising Challenges in China
Posted in Corporate, Foreign Investment, Intellectual PropertyOnce a friend of mine visited Shanghai and asked me to recommend some quick restaurants. After listing a few options, I realized that he was not interested in them as he just wanted to find a simple restaurant providing real Shanghai cuisine. It dawned on me that, we were surrounded by national and international franchised… Continue Reading