Authored by: Mark Schaub , Zhao Xinhua , Wang Zhefeng , Dai Xueyun and Li Wenting

The beauty industry is embracing cutting-edge digital technology as a means by which to connect with consumers. Cosmetic brands are introducing interactive entertainment and hi-tech experiences as part of their consumer outreach program. Part of this digital transformation is enhanced capability in storing and analyzing consumer data.

This article will elaborate on scenarios such as “virtual makeup”, “bespoke skincare”, and the typical role of “Beauty Adviser” to discuss how cosmetics companies need to address risks in data compliance and make a splash in the future.

Read More