By Huang Jianwen King & Wood Mallesons’ Investment Group
On April 24, 2015, the PRC Advertising Law was amended for the first time since its promulgation in 1994 (the “New Advertising Law”) and will take effect on September 1, 2015.
The New Advertising Law clarifies the definition of false advertisement, regulates online advertisement, advertisement targeting minors, and advertising endorsers. It reflects the government’s thoughts on deepening the reform, adjusting functions of government agencies, as well as strengthening market supervision.
Continue Reading The Amended PRC Advertising Law’s Impact on Health-related Advertisements