Not only the marketing affairs, the Chinese Basketball Association also effectively controls all other critical aspects of the CBA under the CBA AOA. The following three issues illustrate how the Chinese Basketball Association’s greatly influences the operations of the CBA clubs.
Continue Reading Measuring the Need for Reform in Chinese Basketball Pt. II: The Structural Organization of the CBA
Measuring the Need for Reform in Chinese Basketball: Cues from the NBA
By King and Wood on
Posted in Corporate
In 2004, when acting as Director of the Chinese Basketball Management Center (“CBMC”) and the Chinese Basketball Association, Yuanwei Li launched the “Polaris Program”, in which the CBA was to be transformed through assuming the NBA operational model with the hope that the implementation of this program could promote reforms for Chinese professional basketball.
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Continue Reading Measuring the Need for Reform in Chinese Basketball: Cues from the NBA