By King & Wood Mallesons’ Trademark Group

Currently, trademark protection is becoming one of the hottest topics in China. The latest headlines include the NBA star Michael Jordan suing the Chinese sportswear and footwear manufacture Qiaodan Sports Joint Stock Company for the alleged infringement over his name right, the preemptive registration of the mark "LIN SHU HAO (Jeremy Lin’s Chinese name)", and the domain name "" being for sale at a high price.

These trademark-related cases have drawn great attention among scholars and China’s online community (often referred to as "netizens"). Most netizens gave their opinions in a rational manner and appealed for fair treatment over the parties involved within the purview of relevant laws and regulations. Some netizens acknowledged that China has changed from a single and occlusive market to an open and international one and the interaction and competition with foreign companies are more intensified than before. China will be left far behind if the market lacks honesty and legal rules.Continue Reading Viewing IP Protection in China through Preemptive Trademark Registration



系列商标事件引起了中国网民和相关学者的强烈关注。多数网民都以理性的态度加入探讨,并呼吁严格按照相关法律解决问题。有网民表示,如今中国已经从单一、封闭市场转向开放的国际化平台,与海外企业的互动和竞争都会随之提升,没有诚信和法制注定被世界所抛弃。Continue Reading 从多起”商标抢注事件”看当前中国知识产权保护问题