By King & Wood Mallesons’ Trademark Group
On December 16, 2011, the Supreme People’s Court of China issued the Opinions on Exerting the Function of Intellectual Property Rights Judgment to Facilitate Socialist Cultural Development and Prosperity and Promote Independent and Coordinated Economic Development (the "Opinions"). The Opinions provide several guidelines on the trial of trademark infringement cases, which mainly touch upon the following issues:
a. Deliberate plagiarism in bad faith. To determine whether an alleged infringer has acted in bad faith, the trial court shall adopt comprehensive criteria by taking into account the reputation and distinctiveness of trademarks, similarities between trademarks and designated goods, and whether the applicant/registrant has the intention to use the mark and the improper use of the marks, such as trademark squatting and free-riding activities.