By Mark Schaub and Atticus Zhao King & Wood Mallesons’ Corporate & Securities group
It was not so many years ago when it was common practice for international brands to sign away exclusivity for the Chinese market with little afterthought.
Back in the 1980s and 1990s it was not unusual for the Western brand to start a relationship in Hong Kong and then add China as an afterthought – it was considered a place far away, with few potential customers.
Continue Reading Grabbing Back Your Distribution Channel in China