By King&Wood Mallesons’ Trademark Group

Zhoushan City Aquatic Product Alliance initiated a civil action against Beijing Shenmaren Food Sales Co. (“Shenmaren”), on the grounds that “ Zhoushan Jingxuan Daiyu” produced by Shenmaren with the indication of “ZHOUSHANDAIYU” prominently printed on the package would likely mislead the public and infringe upon the exclusive right of Zhoushan City Aquatic Product Alliance to use the mark. Zhoushan City Aquatic Product Alliance requested Shenmaren to cease the infringement and compensate for their losses.
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