By King & Wood’sTrademark Practice

In September 15, 2010, WIPO released the World Intellectual Property Indicators for 2010. According to the report, the global financial crisis has affected the innovation activity in 2008 and 2009 and the growth data shows a slowdown. Yet China has shown strong growth in trademark filings. While total trademark applications worldwide fell by 0.9% in 2008, China saw 20.8% growth. The total number of trademark registrations worldwide grew by 7%, which China accounted for around 90% of the growth.

Further, China ranks first for the most frequently designated through the Madrid System and tenth in the world for international trademark applications, which has substantially shown the importance and attractiveness of the Chinese market.

According to the latest statistics from the China Trademark Office, the total amount of trademark applications filed with the CTMO has exceeded 1 million in 2010, i.e. 1.003 million, significantly increased from 2009 by 21 %.