By Jiang Ke and Yang Nan  King & Wood Mallesons’ Commercial & Regulatory Group

T蒋科he newly released Online Publishing Service Rules, due to its multiple amendments to the previous Internet Publishing Interim Rules which has been implemented for almost 14 years, has caused widespread concern of China’s regulation on the online publishing. This article, by comparing and analyzing the differences and similarities between these two Rules mainly in regulating foreign investment models and defining certain core concepts, aims to reveal what has been “changed” and “unchanged” for the regulatory environment following the entry into force of the Online Publishing Service Rules, especially in terms of those FIEs or foreign entities who intend to provide online publishing services to Chinese domestic customers.

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