By Jonty Warner and Zoe Bartlett King & Wood Mallesons’ London Office


As more global businesses expand into the growing African market, protection of their brands has become increasingly important. However, gaining trade mark protection in Africa has proven to be difficult for many brand-owners. Research by the World Intellectual Property Office (WIPO) found that in 2013 only 2.4% of all trade mark applications made worldwide were filed in Africa. Whilst significant issues remain, efforts are being made to reform trade mark law and procedure throughout the continent, and there are reasons for optimism.

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