By Yang Hua King & Wood Mallesons’ IP Group

C杨华hina Trademark Office (CTMO) announced on its official website on Thursday, March 24, that it is introducing some new practical measures in order to provide more efficient and convenient services for the brand owners in their trademark application procedures. It is the first time in recent years that CTMO makes efforts to take such convenient-for-applicant measures to meet the needs of brand owners and trademark agencies. We may expect some improvements especially in the office actions concerning amendment of goods/services and acceleration of the administrative process for some after-registration services (such as trademark assignment) in urgent need.

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