By Liang Yanling(Linda) YANG Yi King and Wood Mallesons’ Commercial & Regulatory Group
Rapid development of new enterprises operating via mobile app platforms (“New Enterprises”) proved the huge potential market demand. On Jan 11, 2016, DIDI announced that a total of 1.43 trillion orders were placed across all its platforms in 2015. It could not be denied that innovative concept of new enterprises, such as DIDI, has changed the operational pattern of the traditional market. Employing O2O (Online to offline) model as a core, mobile internet as a carrier, the new operational pattern is quickly occupying the market. However, labor management is almost every new enterprise’s Achilles’ heel.
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