By King & Wood Mallesons
As China’s e-commerce industry continues to surge, authorities have clarified their regulatory stance on online advertising practices and the online sale of food products. These changes continue the trend towards greater regulation of e-commerce in China, following the introduction of tax changes earlier this year and the announced “Positive List” which will commence on 11 May 2017.
Companies selling products online should expect greater scrutiny over their marketing materials and claims made about their products. To avoid being penalised, companies should take urgent action to review all WeChat posts, website content and claims made on their online stores.
The two new regulations clarify the application of the ‘Advertising Law’ and ‘Food Safety Law’ and are due to commence on 1 September 2016 and 1 October 2016 respectively.
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