By Zhang Yunwei (Mark) , Yao Jinchuang and Zhan Jia King & Wood Mallesons Shanghai ,China

张运帷With the rapid development of information network technology, healthcare system reform and M-health policy support from the PRC[1] government, the Chinese mobile health market which emerged in 2014 has grown quickly. More and more pharmaceutical and medical device manufacturers and trading companies (“Healthcare Companies”) are actively seeking to engage in the Chinese mobile health market. This trend which affects the relationship between Healthcare Companies and patients, may result in the reform of the current product sale and promotion models of Healthcare Companies. However, when the “fire” of Healthcare Companies’ investment passion meets the “ice” of Chinese regulators regarding online medical services, internet driven hospitals and data privacy, how will Healthcare Companies tackle the challenges to ascend the “Iron Throne” of the “Westeros” of Chinese M-Health market.

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