owner-agent cooperative model

By Harry Liu & Sam Li  King & Wood Mallesons’ Dispute Resolution  Group,  Shang Hai office

The Hemline Index, presented by American economist George Taylor in 1926, suggests that the hemlines on women’s skirts and dresses rise and fall with the rise and fall of the economy. Under this theory, the popularity of short hemlines coincides with a booming economy, but in bad times, long skirts and dresses show the modesty that bad economic times seem to require. However, assorted 2009 fashion weeks did not really reflect staying power of this economic theory. Only a few top luxury brands had ankle-length skirts in their fashion lines. This lack of modesty in the face of the recent recession probably has more to do with the fact that the clothes were designed one season before the weight of the recession had come to bear. Yet, even with fashion not reflecting the angst of the economy, people are seriously concerned about how the world will face this economic downturn.[1]
Continue Reading How Luxury Brands Can Cooperate with Agents to Protect Their Rights

作者:刘海涛 李嵘辉 金杜律师事务所争议解决组 上海办公室

在众多时尚经济学理论当中,最知名的恐怕就是裙长理论(Hemline Index)。1926年,美国经济学者乔治泰勒(George Taylor)提出女人的裙子长短与经济是否景气有关:流行短裙子,经济就活跃,而且裙子越短,经济就越活跃;流行长裙子,经济就萎靡,而且裙子越长经济则越萎靡。虽然在金融危机下的四大时装周中,广大的奢侈品牌并未多见让模特换上长可及踝的裙子[1],但萧条的经济所带来的阵阵寒意却难免会使人担忧换装可能只是时间问题。

美国《华尔街日报》日前援引机构预测说,今年全球的奢侈品销售额可能下降一成[2]。但在中国,销售量的增长却还令人感到欣慰:在2008年过去的11个月中,传统奢侈品消费市场日本和北美消费额骤降35%,而中国市场依然保持着22%的强劲增长[3]
Continue Reading 奢侈品品牌商如何在与代理商合作中保护自身权益