By King & Wood Mallesons’ Trademark Group

The Trade Mark Office (TMO) and Trademark Review and Adjudication Board (TRAB) of China have released a list of the latest recognized well-known trademarks. TMO grants 27 well-known trademarks in decisions on opposition and 492 in trademark management cases, among which no foreign brands are listed. Upon reviews of opposition and disputes, TRAB grants 180 well-known trademarks, four of which are foreign-owned: “JNJ (Johnson and Johnson)”, “BOSCH”, “ADIDAS” and “Gold Roast”. Among the 699 total well-known trademarks, foreign brands account for less than 6%, which presents challenges for foreign companies seeking to establish well-known trademark status in China.

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