Our client, a Chinese garment enterprise, owns the registered trademark “DEICAE” and its corresponding Chinese trademark “迪赛(DiSai in Pinyin)”. DIESEL S.P.A, a famous Italian garment enterprise, filed an invalidation application against the Chinese trademark “迪赛” of our client, arguing that “迪赛” is similar to its prior trademark “DIESEL”, and thus the disputed mark “迪赛” shall be invalidated.
Continue Reading Case Study of Invalidation against “迪赛 (DiSai in Pinyin) ”: Application and Protection of Transliteration Trademarks in China

By King and Wood Mallesons

On 31 December 2019, Guangdong People’s Higher Court made its ruling on the trademark infringement and unfair competition civil suit between Italian luxury brand Bvlgari and Hunan Taskin Investment Co. Ltd, etc., recognizing the former’s “BVLGARI 宝格丽” mark under Reg. No. 3811212 for “accessories (jewelry); watches” a well-known trademark, and consequently holding the defendant’s use of “宝格丽 (Bvlgari in Chinese characters)” and “宝格丽公寓 (Bvlgari Residential Building in Chinese characters)” in a prominent manner on commercial properties the defendant developed and on the promotional materials thereof constitute infringement against Bvlgari’s aforementioned trademark registration.
Continue Reading KWM assisted Italian luxury brand Bvlgari to win trademark infringement & unfair competition suit with well-known trademark recognition