By Lin Jiuchu, Zhang Jiaqi, King and Wood Mallesons
Our client, a Chinese garment enterprise, owns the registered trademark “DEICAE” and its corresponding Chinese trademark “迪赛(DiSai in Pinyin)”. DIESEL S.P.A, a famous Italian garment enterprise, filed an invalidation application against the Chinese trademark “迪赛” of our client, arguing that “迪赛” is similar to its prior trademark “DIESEL”, and thus the disputed mark “迪赛” shall be invalidated. Both China National Intellectual Property Administration (“CNIPA”) and Beijing IP Court supported DIESEL S.P.A ’s arguments on the following grounds: Continue Reading Case Study of Invalidation against “迪赛 (DiSai in Pinyin) ”: Application and Protection of Transliteration Trademarks in China




