By Sidney Qin and Yang Xiaoli King & Wood Mallesons’ Compliance Group
Overview: Promoting products or services by advertising and other forms of propaganda (“Advertising Behavior”) has always being crucial for emerging retail brands to build their brand image, increase sales and secure market share. It is not rare for authorities in China to challenge retailers for improper Advertising Behavior, but how many of the retail market players have bothered to watch their steps in the various ways of conducting advertisements and propaganda in China?
Continue Reading Retailers Beware: Be Careful with How You Advertise Your Products in China







