By Chen Changhui and Jiang Zhipei King & Wood Mallesons’ Intellecutual Property Group
Chinese enterprises are progressively pursuing outbound investment strategy by expanding their businesses abroad. How to build the global branding of Chinese manufacturing is a key concern in China’s outbound investment strategies. If all Chinese-related exports, either “Made in China” or “Created in China”, continue to use the registered trademark of others without paying great attention to cultivating their own brands, Chinese exports are extremely likely to be kicked out by trademark owners in the international market.
Most Chinese enterprises don’t have immediate plan for outbound investment, or have sufficient financial strength to register enterprises, trademarks or domain names overseas in their early stage of development, and then find out their enterprise names, trademarks or domain names are already in existence or have been registered by others out of malicious cybersquatting.
Continue Reading Brand-Related Intellectual Property Disputes in Outbound Investment




